Where the sky meets the earth
Everybody loves nice people. Nice people won’t hurt you. Nice people will always help you. Nice people can even be the vehicle you use when you need to go further. Oh and everybody likes to be liked. Even before Facebook invented the ‘Like’ button and utilised this as psychological tool to deepen its users engagement. And it is so understandable…
What comes to your mind when you hear those words of ‘social business’, ‘corporate social responsibility’, or any other noble things that seem too idealistic to do? The middle line between business and social charity?The marriage between capitalism and socialism? Since CSR term coined years ago, it suddenly became such a ‘happening trend’. Corporations started…